Nike Pro Combat Hyperwarm hoodie (£90)
Help your friend look like a ninja (albeit a ninja riding a bike) with this tight-fitting hoodie, which wicks away sweat and locks in heat. Ideal for those frosty morning rides during the winter months.
Proporta Camera Demon (£25)
The Camera Demon will mount pretty much any camera to a bike helmet, thanks to its use of a regular tripod thread. Now your pal will be able to keep their memories of barrelling down muddy mountains in crisp 1080p HD.
Rokform V3 Bikemount (US$70)
One of the most secure bike mounts for smartphones, the V3 mount has a “dual retention” method that uses both a magnet and a locking mechanism to keep the phone secure. Not convinced? A lanyard can be added for a third layer of protection. Available in versions for the iPhone 5/5S, iPhone 4/4S and Samsung Galaxy S3.
Levi 511 Commuter jeans (£80)
They might look like normal 511s, but Levi’s has designed these strides specifically for urban cyclists. They’re coated with a NanoSphere finish to repel dirt and water, the inside cuff has a reflective strip, the seat and back pockets are double-layered and there’s a special space on the waistband to tuck away a D-lock.