Charlie Sheen managed to earn a six-figure sum for tweeting about Internships.com.
It's not the first time a celeb's been used to promote a company through Twitter, but it's the most expensive. And might turn out to be the most successful.
The tweet led to 95,333 clicks to the site in the first hour, from 181 countries. Not too surprising, considering he's got 2.5 million followers.
Winning? Getting paid a fortune just for a tweet doesn't exactly sound like losing…