Canon has been quietly upping its consumer DSLR game for a while now, but its latest shot at glory won’t go unnoticed.
Announced today, the 18MP EOS 550D boasts near pro-level specs without taking out a second mortgage on the studio.
And the EOS 500’s successor blurs more boundaries than that – it thinks it’s an HD camcorder, too.
Alongside impressive stills skills, including Canon’s DIGIC-4 image processor (that can handle up to ISO 6400 for definition in low light) and 3.7fps continuous shooting, the 550D boasts Full HD video capture and HDMI connectivity.
It also has a 3.5mm stereo mic socket for laying down quality soundtracks and a 3in LCD with glare reduction and a wide viewing angle.
The camera will be available from February 24 – good news for hobbyists looking to take the next step towards pro spec, but who can’t justify forking out for an EOS 7D. A price hasn’t been dreamed up yet, but we’d suggest in the region of £700-£800 is likely.
Plus it could spell a lower price for the EOS 500D. We’ll be waiting outside the shop if it does.