Winner Retailer of the Year
Amazon.co.uk

It’s come a long way from its not-exactly-humble roots. Since selling its first title as an online bookstore in 1995, Amazon has gone on to become the world’s most massive online superstore and is obviously earning its place at the top. Could it be the diversity of products? (It’s not all books these days, y’know.) Or could it be the Kindle bookstore, apps and devices that had you a-voting? Very probably a combination of all that digital jazz. We suspect your brand loyalty might blossom even further now that Amazon’s joined the tablet party – and if the new sub-£100 Kindle doesn’t make a gazillion Christmas lists, we’ll eat our Santa hats.

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Highly commended

  • Firebox

    The go-to store online if you’re after a Star Trek potato head or HD video camera goggles.

  • Play.com

    CDs, games, clothes… you name it. And scores well on customer satisfaction too.

  • Apple Store

    Like an Aladdin’s cave of Apple-related goodies. Also features the Genius Bar for Apple-related problem-solving. So good they’ve built fake ones in China.

  • Currys/PC World

    One of the few retailers with a high-street presence also has impressive online prices.

  • Argos

    This is what online shopping looked like before the internet. Argos is now online, too.

  • Zavvi

    Virgin Megastores became Zavvi before disappearing from our high streets. They’re back. Online.

  • Ebuyer

    From a garage in Rotherham to being one of the UK’s largest independent online retailers. In ten years.


  • Micro Anvika

    Behind the eye-boggling selection, there’s also a service clinic to get your gadgets healthy again.

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