Not content with unleashing the new iPhone 5 on the world, Apple has dramatically overhauled its iPod Nano music player – which now sports a widescreen 2.5in display.
As well as giving you a bigger picture, the 7th generation iPod Nano has been upgraded with Bluetooth connectivity and Apple's new, smaller Lightning connector – as seen on the iPhone 5.
The new iPod Nano also comes packing a built-in FM radio and pedometer for Nike+ functionality. It's available in a veritable rainbow of hues, including white, black, purple, green, blue, yellow, red and pink, with colour-matched wallpapers – that could divide opinion a bit.
For all the latest info from Apple's launch event, check our iPhone 5 liveblog.