Please don't tell us that you never prototyped a rival to Evernote, Apple - we won't believe you. For all of its minimalist charm, Apple's native Notes app is underpowered for anyone with more than two things to remember in a day. Evernote, on the other hand, has you covered: you can add notes from the desktop or iOS (or Android, for that matter), and they'll all sync in seconds. And those notes can include reminders, full formatting, and now there's even a Presentation Mode if you ever need to share your inanity with chums.
Like any trail-blazing intellect, you have too much going on. Feedly, Pocket, Instapaper, Evernote - the cloud is peppered with the stuff you store in the average day. Much of it you never return to, mostly because you can't remember where you put it. That's where ReadKit comes in. It's trying to be the Swiss Army Knife of desktop readers, and not doing a bad job - set it up to sync with your accounts (including Feedly, Pocket and Instapaper), and their engine will pull everything into their single, quite nicely designed interface. And if you want to indulge in a frantic endless loop, you can then share anything in ReadKit back out to any of those cloud services. Madness this way lies.
You spent your day hurling bits of text around. You copy snippets into tweets and emails, you save paragraphs and pages for later. Your keyboard's 'cmd', 'c' and 'v' are 2mm lower than the other keys. But there is an easier way. PopClip's simple, and brilliant: highlight text, and a little pop-up appears that asks you what you'd like to do with it. Tweet it? No problem. Send it to Evernote? Done. Now head over to the library of dozens of plug-ins on PopClip's site, covering everything from Maps to Reminders, and you'll never be the same again. Are you watching, Apple?