Apple trumps Google in brand war

Apple brand valued at US$153bn, dethroning Google as the world’s most valuable consumer-facing brand

Google has had the pleasure of top place in the BrandZ brand survey for the past four years, but the most recent results tout Apple as the big dog in the consumer goodwill arena, overcoming the likes of the search giant, Coca Cola and Disney. With rumours of the iPad 3 already circulating and the imminent launch of the iPhone 5 later this year, we can only expect the iLove to increase as time goes on.

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