Apple is currently in talks to snap up exclusive movie streaming rights from EPIX, a mega studio consisting of Lionsgate Entertainment Corp, MGM, and Viacom’s Paramount Pictures. According to a Reuters source, the talks are based around Apple getting the rights to stream films on its Apple TV set-top box and "upcoming devices that stream content" – so since EPIX's contract with Netflix ends in September, it looks like we could see the Apple iTV hitting shelves around that time.
Once Netflix's US$200 million contract with EPIX ends in September, Apple – which is negotiating with EPIX right now – may swoop in with a better offer. Many rumours have pointed towards an Apple iTV coming out later this year – making September an ideal time to launch in time for Christmas.
So far we expect the Apple iTV to be a 50in set designed by Johnathan Ive, featuring super bright colours, plus iOS running at 720p on a Sharp made LCD display. Here’s hoping Apple can manage all that for less than a grand.
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