11 February 2015
Oh, hello. We’ve been expecting you. If you’ve found your way to this page, you’re probably wondering what we’re all about. And looking for a better answer than, “Er, well, stuff. And that.” We’ll try…
What is Stuff?
Stuff is the world’s best-selling gadget magazine, and Stuff.tv is the online version of that magazine (if that makes any sense). It’s where you can find tech news that’s wry but not dry, the world’s most trusted gadget tests and exclusive previews of the latest phones, computers, wearables, tablets, games, apps, TVs, hi-fi, headphones, cameras, consoles, and media players, as well as insights into the technology that's changing your future.
It’s not all gadgets...
That’s not all – cars make us quiver and robots rock our world. We’re seduced by sport and tickled by toys. We worship watches, marvel at music and fawn over films, fashion and furniture. OK, we hardly ever do furniture. And thank goodness for that, eh?
How do you chumps make money?
You've got us: Stuff is a commercial enterprise. But you don't pay a penny, except with your eyes. Around the site you'll see traditional display advertising, which we're paid to display. Elsewhere, you'll see articles marked in green with the following words:
Sponsored: These are articles that have been made possible by a commercial sponsor, but that are written by or commissioned by Stuff's editorial team and where the commercial sponsor has no control over or sign-off on the final article. There might be boxouts linking to products made by the sponsor, but they will be clearly marked, and the article itself won't contain any product messaging.
Promoted: These are articles written in Stuff's inimitable style that carry overt product messaging from a clearly marked sponsor. They are advertising content, but they will still be a great read.
What about all those links to shops and app stores?
To borrow an Americanism, we do monetise some of the links out of Stuff. If you buy, say, an app on iTunes that we recommend, we'll get a small kick-back from Apple. But this in no way impacts upon the products we recommend: our editorial recommendations are absolutely sacrosanct. If we say something is great, that's because the Stuff editorial team truly believes it to be great. For more information about our affiliate links, contact us at the 'ask' link below.
There's so much in here...
It’s a big sandbox but we think you’ll like playing in it. Especially as we haven’t even mentioned our competitions which give you the chance to win loads of free gadgets. Off you go, unless you were wondering how to do any of this lot…
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I’m a gadget-hater… get me out of here!